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NEWS RELEASE
For Immediate Release
New Jersey Based Model A Fitness Franchise Shapes Up with EverLast® Induction Fixtures
Long Life, Virtually Maintenance-Free EverLast® Fixtures Deliver Energy Savings and Cool Performance
Jackson, MI– When Peter Gorham and Rick Smith opened their new Model A Fitness franchise in Boonton, New Jersey, members joined in droves due to the wealth of equipment and reasonable pricing. The two partners say that Model A Fitness, a twenty-location workout chain serving four states in the northeast, has hit a nerve in the burgeoning fitness market with their retro-80's atmosphere. However, one aspect of the "retro" concept didn't sit well with the proud new gym owners: the facility's old fashioned, metal halide lighting.
"The gym is in a beautiful, brand new, Class A industrial building," Mr. Gorham said. "What we hadn't bargained for was the hot, harsh HID lighting that was already installed. Although our members loved being transported back in time with classic tunes and films from the 1980's, we decided antiquated lighting was one aspect of the past we could do without."
After consulting with the experts at Full Spectrum Solutions, Inc., the leading innovator in energyefficient, high performance lighting, the Model A Fitness team chose EverLast® induction fixtures to replace the existing metal HIDs. Peter Gorham states "Our club members have already commented on how much they like the 'cleaner', high-energy lighting coming from the EverLast® fixtures."
"Quite frankly, the old 400 watt metal halide technology hasn't changed or improved significantly in over thirty years," commented Mike Nevins, founder and CEO of Full Spectrum Solutions. "Our EverLast® fixtures represent the very latest breakthroughs in commercial lighting. When tested head-to-head with metal halide, EverLast® costs a fraction to operate, give off much less heat and produces a high quality full spectrum light for increased productivity and error reduction. Furthermore, EverLast® has an unmatched bulb rating of up to 100,000 hours, and requires virtually no maintenance.
"The difference EverLast® Induction has made in the gym has been dramatic," said Mr. Smith. "Changing burned out lights in the main workout area, which has 32 foot high ceilings, used to cost us over $1,200 because the electrician brings in an industrial lift. Reducing this to a 'once in a blue moon' event with longer-life EverLast® bulbs means real savings in our operational budget." Mr. Gorman also comments "By replacing the metal halide high bays, we have experienced a surprising energy savings from the EverLast® fixtures!"
"We recently installed EverLast® fixtures in the cardio area," noted Mr. Gorman. "The ceilings are only 12 feet in this specialized exercise room and the old metal halides were really heating things up. EverLast® fixtures run much cooler and produce light that doesn't distract from our members' workout experience. The installation process was quick & easy. It was a simple swap w/ the existing metal halide high bay fixtures that were already there."
"EverLast® uses a multi-phosphor blend which is almost indistinguishable from sunshine," Mr.Nevins stated. "This produces a very natural feel without the stressed-out, yellow hue of most common cool-white HID lighting."
EverLast® fixtures can be found in retail, fitness, warehouse, factory and showroom facilities throughout the USA. A recent install took place at the Hot Rod Harley-Davidson retail showroom in Muskegon, Michigan. General Manager, Eric Gershon stated "EverLast® is saving us nearly 60 percent on our electricity bill. When you combine that with the reduced maintenance costs, our facility lighting costs are running leaner than most of our bikes."
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