EverLast® Essentials
Exploring EverLast: Meet Bryan Schultz
July 18th, 2012 – Part of EverLast® Essentials is getting you familiar with the EverLast® staff! Exploring EverLast® is our bi-monthly blog post about a member of the EverLast® staff! This month our featured EverLast® professional is one of our Commercial Sales Representatives, Bryan Schultz.
Bryan is a professional lighting consultant, who joined EverLast® Lighting as a Commercial Representative in October, 2007.
A staple in the EverLast® Commercial Depatrment, Bryan manages the Western region of the United States, assisting representative firms and customers alike.
He also attends trade shows such as the West Coast Energy Management Congress in Seattle, the International Parking Institute in Phoenix, and Green Build in San Francisco.
Bryan enjoys spending time with his family, and is an avid sports fan following such teams as the New York Yankees, L.A. Lakers, and New England Patriots.
Bryan is happily married to his wife, Kyra Schultz. They have a son, Bryan Jr., and are expecting a daughter this winter!
For more information on our EverLast® staff please visit us on Facebook as well!
Updates are being tweeted daily from @everlastlight.
Thanks for reading!
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Follow Friday: Part 3: Better Social Marketing
July 13th, 2012 - In our third Follow Friday blog post, we visit Part 3 of our 6 part series!
3. Remember, all media impacts social
We've found that incorporating both visual and messaging assets from broadcast campaigns can increase a brand's social performance by more than three times.
Align your messaging across campaigns, and even post your TV spots to branded social media profiles.
Enable sharing via social objects on all your content as well. It sounds like a no-brainer, but some brands still forget this basic element of social strategy.
Whenever you run a special offer online, include a "click to share" link for users after they claim the offer. This pushes it back to a Facebook or Twitter feed, thus amplifying your offer awareness while adding social context by advocating the offer.
Just as all media impacts social media, social can have a profound impact on other media channels, such as search. Understanding the topics and interests of your fans or followers (even those of your competitors) might help you uncover new potential audience targets. A restaurant brand on Facebook might discover that its fan base is overwhelmingly interested in rap and hip-hop. Try testing this audience target in other media channels like display and search.
I am also tweeting news daily from @everlastlight and @kyle_leighton.
Look for our eNews in the Jackson County Chamber of Commerce Newsletter on July 19th!
Come back next Friday for Part 4!
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tED Magazine’s: “30 under 35”: Brandon is back!
July 11th, 2012 – One of our own was an incumbent for an award through tED Magazine’s “30 under 35” competition this year!
Brandon Marken, Vice President of Commercial Sales, has been with EverLast® since March of 2009 and was recently recognized for his contribution to the EverLast® company with a national award.
The award will be given out on July 19th at the NAED LEAD Conference in Chicago.
The program was designed to recognize the “rising stars” of the electrical industry; the competition was open to electrical industry professionals who are 35 years old or younger as of May 2, 2012.
As Vice President of EverLast® commercial sales, Brandon has cultivated a nationwide network of manufacturer’s representatives and distributors not only increasing consumer awareness of EverLast® lighting products but also leading EverLast® to record sales for the last three years.
If you would like to connect with Brandon, follow Brandon on Twitter @bmarken1.
For more information take a peek at our Facebook as well!
I am also tweeting news daily from @everlastlight and @kyle_leighton .
Cheers!
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Follow Friday Part 2: Better Social Marketing
July 6th, 2012 - In our second Follow Friday blog post, we visit Part 2 of our series: Redefining Social Media ROI!
2. Redefine ROI
All marketers focus on ROI, even though it's a business metric, not a marketing metric -- and certainly not a social media metric. That said, return on investment in social often comes as the result of two other Is -- interaction and influence. Redefine ROI so that you're creating posts that drive high interactions, and take a close look at who you're influencing -- the people who commented, shared, linked, or retweeted.
Looking closely at social performance helps brands understand what drives the most interactions per post so they can hone in on specific criteria. Among the questions to ask when monitoring performance are: What type of post is it? Is it asking a question or presented as a statement? Is it brand or fan focused?
Thanks for reading!
I am also tweeting news daily from @everlastlight and @kyle_leighton.
Look for our eNews in the Jackson County Chamber of Commerce Newsletter on July 19th!
Come back next Friday for Part 3!
If you've enjoyed this post, help spread it by email or sharing it on Facebook, Twitter, or LinkedIn! #eessentials
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8th Annual Fireworks Celebration Sponsored by EverLast®!
July 2nd, 2012 – For the past seven years, the owners of Full Spectrum Solutions, Mike and Diane Nevins, have sponsored the 4th of July fireworks at Big Wolf Lake in support of the Jackson Community and the Boy Scouts of America Camp TeetonkahIt. All sponsorships go towards the Boy Scouts of America fireworks show.
Over 11,000 attendees watched in 2011 as Mike and Cal Nevins, founders of Wolf Lake Pyro, set off several hundred fireworks taking up the better part of their Monday evening.
This July 4th, the Nevins’s are anticipating an even bigger show being ignited from the Camp Teetonkah site.
As this is the 8th annual show for Wolf Lake, the benefits of being able to use the land at Camp Teetonkah are two-fold. “Watching a fireworks show over the lake is an entirely different experience for the community than watching a show over land. The reflection of the fireworks on the water enhances the overall experience,” said Cal Nevins.
Safety is the second major benefit the campsite offers. "It's important that we keep a minimum safety distance of 1,000 feet in the event of premature detonation of a shell," stated Mike Nevins. "Using the camp is essential because we automatically have protection on three sides. The only people we have to worry about are the ones on the lake and we're able to setup far back enough that it isn't a problem."
Businesses that have partnered with Full Spectrum Solutions, Inc. this year are Christoff & Sons, Comerica Bank, WestPoint Bar & Grill, Advanced Packaging, Kelly Services, Craft Agency, Hammond Propane, Borchardt Brothers, Aggies Sports Bar, Willbee Transit, Marco's Pizza.
All sponsorships will help the Great Sauk Trail Council continue to hold outdoor programs such as leadership training, conservation classes, and conflict resolution for the Boy Scouts at Camp Teetonkah.
Thanks for reading, and have a safe holiday!
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