Two American Classics:
Motorcycles at Hot Rod Harley-Davidson™ in Muskegon, Michigan
Get Star Treatment with EverLast® Commercial Lighting

JACKSON, MI – High above the showroom floor of Hot Rod Harley-Davidson in Muskegon, Mich., EverLast® Induction fixtures shine down on a million dollars worth of Harleys, bathing them in light virtually indistinguishable from natural sunshine. Row upon row of gleaming Sportsters, Softails, Dyna Glides, Fat Boys and other legendary Harley models tempt motorcycle enthusiasts with their chrome trim, sleek lines and rich, vibrant metallic paint. “We wanted the Harleys in the showroom to look as great as they do on the open road on a summer day,” said Eric Gershon, general manager of Hot Rod Harley. “Our contractor suggested EverLast® fixtures because of their ability to provide ‘high-noon’ sunlight indoors. The entire staff agrees that the new lighting really enhances the eye appeal of every aspect of these gorgeous machines.”

Located in the heart of cottage country near the shores of picturesque Lake Michigan, Hot Rod Harley attracts diehard bikers and “weekend warriors” alike from nearby Milwaukee, home of Harley-Davidson’s company headquarters. Everyday the dealership teems with prospective new Harley owners and member of the Harley Owners Group, or HOG, from as far away as Chicago, Detroit and the West Coast, each admiring the elegant design and impeccable craftsmanship of the motorcycle that has come to define the freedom of the open road.

EverLast® induction fixtures provide light with a more natural, high color rendition and unlike traditional HID fixtures illuminate immediately when turned on and are dimmable, offering a wider range of uses. Furthermore, by using a process called electromagnetic induction, they use up to 60 percent less energy and have an unmatched life span of up to 100,000 hours.

“Between our showroom, parking lot and outdoor areas, we light several hundred thousand square yards of real estate,” commented Mr. Gershon. “Do we notice that with EverLast® we’re saving nearly 60 percent on our electricity bill? We certainly do. When you combine that with the reduced maintenance costs, our facility lighting costs are running leaner than most of our bikes.”

“Businesses like Hot Rod Harley that have been waiting for competitively priced facility lighting able to dramatically reduce maintenance costs and increase energy-efficiency will discover that EverLast® truly is the solution that can do it all,” said Mike Nevins, founder and CEO of Full Spectrum Solutions. “EverLast® overcomes barriers such as high cost, electromagnetic interference and brightness depreciation over time, all of which are common to older style induction lighting.”

To bring the innovative Full Spectrum Solutions technology to market, the company has partnered with many of the top lighting laboratories in the industry, including the University of California Lighting Research Center, UC Davis and the Illuminating Engineering Society. The company also sponsors a research program to establish and operate the University of Michigan, Taubman College of Architecture’s Enhanced Spectrum Laboratory, whose mission is to advance efficient lighting technologies.


For more information about EverLast® commercial lighting solutions and other lighting technologies from Full Spectrum Solutions, visit www.everlastlight.com, phone 1-888-383-7578, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

PHOTO: Hot Rod Harley-Davidson, Muskegon, Mich., EverLast® Fixtures