Follow Friday: Part 6: Better Social Marketing
August 3rd, 2012 – This Follow Friday post brings us to the 6th installment from the great folks from iMedia Connection!
#6. Play follow the leader
One of the best ways to raise awareness for your brand is to follow people and accounts that already have large audiences or are currently trending. This has been a proven technique for growing followers on Twitter, and the same can be said for emerging social platforms like Pinterest. In essence, be where the spotlight is.
It helps to publish posts that relate to popular topics as well. This doesn't mean you should directly mimic brands with lots of followers -- that's an easy way to alienate an audience and look like a phony. Instead, pay close attention to top-performing hashtags on Twitter and relate your brand posts to these topics. If your brand messaging aligns with a hot conversation, this is an easy way to create or align branded awareness.
All of the above tips are easy to pull off with a few hours of hard work. Leveraging your own social data will boost your strategy and teach you a lot about how customers interact with your brand.
Social is about what people like, so throw old definitions of targeting out the door. When you're actively monitoring what your fans are interested in, on either a shoestring or a major brand budget, you're going to create a powerful social media presence.
For more information about EverLast® please visit us on Facebook!
Updates are being tweeted daily from @everlastlight.
Happy Friday!
If you've enjoyed this post, help share it by email or on Facebook, Twitter, or LinkedIn! #eessentials
 |
Leave a comment or question! |
