EverLast Essentials

EverLast® heads to Chicago for the NAED's AdVenture Marketing Conference!

July 31, 2013 – Next week EverLast® will be in Chicago for the NAED’s AdVenture Marketing Conference! The The NAED AdVenture Marketing Conference focuses on the education and networking needs of industry marketing professionals. The conference will feature high-impact sessions facilitated by a series of presenters who are experts in industry consultations, media marketing, and other related fields.

Planned by a committee of industry peers, AdVenture is all about providing marketing professionals in the electrical industry with the tools needed to grow business results and profits. From social media to sustainability solutions, attendees will walk away with innovative ideas that they can implement immediately at their company.

The conference this year has broken an attendance (up 10% from last year), and has a remarkable roster of marketing experts attending!

And of course, on August 6th at 4:30pm, tED Magazine will unveil the 2013 recipients of the "Best of the Best" marketing programs in the electrical industry!

tED magazine's "Best of the Best" awards program honors marketing excellence and recognized creativity within the electrical industry. With three divisions for distributors and two for manufacturers to allow competition to occur between like-sized companies, awards will be presented in 14 categories. Judged by a panel of industry and marketing experts, the awards program provides winners with the opportunity to show that their work is highly regarded within their own industry!

For more information, follow us on Twitter @everlastlight or visit us on Facebook.

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For more information, follow us on Twitter @everlastlight or visit us on Facebook.

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Kyle Leighton and Alex Orr of Jackson, Michigan Receive National Honors!

JACKSON, MICHIGAN – July 21st, 2013 – tED magazine, the official publication of the National Association of Electrical Distributors, has released its 2013 “30 Under 35” list of rising stars from across the electrical industry who have the initiative, drive, integrity, and creativity to move the industry forward in the decades to come. Kyle Leighton, PR Coordinator, and Alex Orr, East Coast Regional Sales Manager, of Jackson based EverLast® Lighting, Inc. were announced in a press release on June 3^rd by tED Magazine, and the National Association of Electrical Distributors, as 2 of the industry’s top emerging leaders.

The awards program places emphasis on 7 categories of professionalism that include dedication, people skills, innovation, training completed, leadership, work/life balance, and personal integrity. Leighton and Orr were acknowledged as being outstanding amongst those categories worthy enough of the national recognition.

“Alex has positioned himself, and our company for growth across the East Coast of United States. In addition, he has contributed to EverLast® becoming the most recognized name in the induction lighting industry,” explained Bryan Schultz, West Coast Regional Sales Manager at EverLast® Lighting, Inc. “Alex is also in charge of our PVW photovoltaic/wind hybrid line that is a sustainable off grid lighting solution that has been utilized at such places as the NASA Johnson Space Center and NASA Wallop’s Island.”

The 2013 “30 Under 35” was recognized at a special ceremony at the NAED’s 2013 LEAD Conference in Chicago, Illinois in July. Leighton, and Orr attended and individually received a certificate signed by Tom Naber, President of the National Association of Electrical Distributors. They will both be featured in the July print and online issues of tED Magazine, in addition to individual interviews that will come at a later date.

“Like some of the top PR professionals across the state of Michigan, Kyle’s talent is deep-seated into his work ethic and has propelled him to a platform of excellence,” explained Schultz. “Whether or not he has a place alongside top PR professionals in the electrical industry across the United States is a question that has validity, and at this point has a place amongst those kinds of talks.”

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EverLast® Heads to Chicago for the NAED's LEAD Conference!

July 11^th, 2013 – For over 40 years, the NAED Leadership Enhancement and Development (LEAD) Conference has been an annual favorite for current and emerging leaders in the electrical distribution industry.

The NAED LEAD Conference has been developed by industry professionals who strive to design the best education and networking opportunities to help organizations develop their managers and individuals enhance their careers.

Amongst the conference attendees are current and emerging electrical industry leaders from distributor, manufacturing, and manufacturer rep firms that want to:

Enhance their management skills and learn best practices that support business results
Network with peers and trading partners in small group settings, while learning from experts in interactive workshops
Benefit from the collective wisdom, passion, and professionalism of industry leaders and peers

Furthermore, tED magazine, the official publication of the National Association of Electrical Distributors, has released its 2013 “30 Under 35” list of rising stars from across the electrical industry who have the initiative, drive, integrity, and creativity to move the industry forward in the decades to come. Kyle Leighton, PR Coordinator, and Alex Orr, East Coast Regional Sales Manager, of EverLast® Lighting, Inc. were announced in a press release on June 3^rd by tED Magazine, and the National Association of Electrical Distributors, as 2 of the industry’s top emerging leaders. The 2013 “30 Under 35” will be recognized at a special ceremony during the NAED’s 2013 LEAD Conference in Chicago, Illinois on July 19th.

Leighton, and Orr are scheduled to attend and will individually receive a certificate signed by Tom Naber, President of the National Association of Electrical Distributors. They will both be featured in the July print and online issues of tED Magazine.

For more information, follow us on Twitter @everlastlight or visit us on Facebook.

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EverLast® Heads to Las Vegas!

June 17^th - June 19^th through the 20^thof this week we will be at the West Coast Energy Management Congress trade show at booth #423 in Las Vegas, Nevada. Bryan Schultz, Commercial Sales Representative, will be in attendance with Kyle Leighton, PR Representative, to field any questions and connect you to EverLast!

The West Coast Energy Management Congress (EMC) is the largest energy conference and technology expo held on the U.S. West Coast specifically for business, industrial and institutional energy users. It brings together the top experts in all areas of the field to help you set a clear, optimum path to energy efficiency, facility optimization and sustainability, as well as innovation solutions to improve your ROI.

Be sure to stopy by booth #423 to connect with us!

For more information, follow us on Twitter @everlastlight or connect with us on Facebook as well!

Cody Sharp, our Commercial Sales Representative, will be in attendance with Kyle Leighton, PR Representative, to field any questions and connect you to EverLast®. - See more at: http://www.everlastlight.com/everlast-essentials/#sthash.b0NLWbY5.dpuf

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tED Magazine Names Leighton and Orr As Emerging Leaders In Electrical Industry!

tED Mag June 13^th, 2013 – tED magazine, the official publication of the National Association of Electrical Distributors, has released its 2013 “30 Under 35” list of rising stars from across the electrical industry who have the initiative, drive, integrity, and creativity to move the industry forward in the decades to come. Kyle Leighton, PR Coordinator, and Alex Orr, East Coast Regional Sales Manager, of EverLast® Lighting, Inc. were announced in a press release on June 3^rd by tED Magazine, and the National Association of Electrical Distributors, as 2 of the industry’s top emerging leaders.

Orr, 26, joined EverLast® in 2009 in the Commercial Sales division. In 2010, he transitioned to Regional Management in and now covers the entire U.S. East Coast territory, which he has led to record sales for the past three years. In 2011, he was part of a design committee that designed and engineered a fixture that would withstand a freezer/cooler environment and was adopted and installed in many of the Meijer stores throughout the Midwest.

Leighton, 28, came aboard EverLast® late 2011, and immediately heightened the presence of the company by leading back to back statewide initiatives that focused on lowering energy consumption amongst the private sector, and collegiate institutions. Leighton’s involvement spans the entire United States as he works alongside government officials, media outlets, and representative firms traveling to opposite ends of the country. Leighton also authors content in several industry leading publications.

The 2013 “30 Under 35” will be recognized at a special ceremony at the NAED’s 2013 LEAD Conference in Chicago, Illinois in July. Leighton, and Orr are scheduled to attend and will individually receive a certificate signed by Tom Naber, President of the National Association of Electrical Distributors. In addition, they will both be featured in the July print and online issues of tED Magazine outlining their achievements.

“It’s remarkable that only 30 people were selected for this honor in the United States, and 2 of them are not only in Michigan, but they are at our company,” explained Cody Sharp, South East Regional Sales Manager at EverLast® Lighting, Inc. “These guys are on the industry shortlist because they are operating on high levels of dedication, professionalism, and excellence."

For more information, follow us on Twitter @everlastlight or visit us on Facebook.

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