Follow Friday: Part 4: Better Social Marketing
July 20th, 2012 - This Follow Friday post brings us to the 4th installment from the great folks from iMedia Connection!
4. Take advantage of the easy stuff
On Facebook, most brands are either not aware of or not leveraging the new function that lets them pin a post to the top of the page, enabling every consumer visiting the page to see that post. This is an easy way to increase visibility, especially when you're promoting a special offer or a deal. Pin your most important message for maximum exposure.
It's also really easy -- and really important -- to give your customers a reason to engage via social media. Simple things like questions, coupons, causes, and videos work well to spark interactions. And this ties back into our earlier points: When you experiment with different kinds of posts, you'll see which ones drive the highest engagement. Learn from these, continue to experiment, and continue to monitor your progress.
Thanks for reading!
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