Follow Friday Part 2: Better Social Marketing
July 6th, 2012 - In our second Follow Friday blog post, we visit Part 2 of our series: Redefining Social Media ROI!
2. Redefine ROI
All marketers focus on ROI, even though it's a business metric, not a marketing metric -- and certainly not a social media metric. That said, return on investment in social often comes as the result of two other Is -- interaction and influence. Redefine ROI so that you're creating posts that drive high interactions, and take a close look at who you're influencing -- the people who commented, shared, linked, or retweeted.
Looking closely at social performance helps brands understand what drives the most interactions per post so they can hone in on specific criteria. Among the questions to ask when monitoring performance are: What type of post is it? Is it asking a question or presented as a statement? Is it brand or fan focused?
Thanks for reading!
I am also tweeting news daily from @everlastlight and @kyle_leighton.
Look for our eNews in the Jackson County Chamber of Commerce Newsletter on July 19th!
Come back next Friday for Part 3!
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