Follow Friday: Part 5: Better Social Marketing
July 27th, 2012 – This Follow Friday post brings us to the 5th installment from the great folks from iMedia Connection!
5. Showcase your customers
If you're looking for a cheap trick for boosting engagement, let your fans and customers star on your social media profiles. If you're running a contest or posting a trivia question, make the winner's photo your brand's profile picture for a day or two. This helps consumers feel like they're part of the brand, and they'll reward you with word of mouth.
And don't underestimate the benefit of that word of mouth. As consumers share their moment with friends, they'll experience what I call "15 interactions of fame." That one post will spread throughout the winning consumer's social group and drive even more people back to your brand pages, creating even more interactions. Brands such as Dunkin Donuts, Buffalo Wild Wings, and "The Hunger Games" are just a few that have leveraged fan inclusion.
Showcasing a fan's photo on your page shows fan support in a very outward fashion, and it's important to acknowledge fans by giving them a glimpse within your organization as well. Brands can reward good social media feedback by keeping key influencers close. This is as easy as giving fans who interact the most a sneak preview of new products, or soliciting direct feedback on new designs. If you notice the same fans responding to your content, reward them!
And remember, in social media, everyone is a key influencer. Some just have more volume than others. A person with 300 friends is still influential to their group; they only lack the volume of someone with 50,000 friends or followers.
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