Follow Friday: Part 3: Better Social Marketing
July 13th, 2012 - In our third Follow Friday blog post, we visit Part 3 of our 6 part series!
3. Remember, all media impacts social
We've found that incorporating both visual and messaging assets from broadcast campaigns can increase a brand's social performance by more than three times.
Align your messaging across campaigns, and even post your TV spots to branded social media profiles.
Enable sharing via social objects on all your content as well. It sounds like a no-brainer, but some brands still forget this basic element of social strategy.
Whenever you run a special offer online, include a "click to share" link for users after they claim the offer. This pushes it back to a Facebook or Twitter feed, thus amplifying your offer awareness while adding social context by advocating the offer.
Just as all media impacts social media, social can have a profound impact on other media channels, such as search. Understanding the topics and interests of your fans or followers (even those of your competitors) might help you uncover new potential audience targets. A restaurant brand on Facebook might discover that its fan base is overwhelmingly interested in rap and hip-hop. Try testing this audience target in other media channels like display and search.
I am also tweeting news daily from @everlastlight and @kyle_leighton.
Look for our eNews in the Jackson County Chamber of Commerce Newsletter on July 19th!
Come back next Friday for Part 4!
If you've enjoyed this post, help spread it by email or sharing it on Facebook, Twitter, or LinkedIn! #eessentials
 |
Leave a comment or question! |
